How To Turn Member Data Insights Into Actionable Strategies

Last week, we offered an in-depth guide to member data and how to understand it. This week we will look at how to utilize that member data in the most efficient way for your association. Read on to discover how to turn member data insights into actionable strategies....

Unlocking the Power of Data: Understanding Association Member Data

Thanks to the hyperconnectivity of today’s association landscape, membership and marketing data are never more than a click away. However, more data doesn’t always mean more understanding. Many membership organizations are capturing far more data than they are using –...

4 Ways Google Ads Can Be Beneficial for Your Association

When you think of digital advertising, Google Ads is likely the first thing that comes to mind. Google Ads takes up to 80% of the entire global online digital network advertising revenue and is a vital resource for organizations of all types, associations included!...

Your A/E Firm’s Brand Heptathlon

It's funny where inspiration comes from, and how one part of life can parallel another.A good friend of mine told me something, halfway in jest, within the first few months of knowing him. He said that he was confident that no one could beat him in all five sports of...

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GoNoGoPro Goes Free AND Makes It Into Marketer

In case you haven't heard the great news, GoNoGoPro has now gone on the market 100% free. No catch, no hidden sign on fees, we just want the industry to get the most out of the tool.In tandem with that, even though not intentionally timed this way, GoNoGoPro was...

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5 Google Analytics Tips for Your A/E Firm’s Website

I've never been shy about it - I love getting into the reporting details of Google Analytics, Facebook Insights, Google AdWords...pretty much any nice analytical tool with a lot data. Marketing results are often long-term or difficult to tie to dollar figures, so hard...

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Pick Up the Pieces – Then What?

Let's say you're playing with Legos with your child and inevitably, they push too hard on the little piece with the two nubs and...SMASH. About the last twenty minutes worth of work is now lost. It's only happened a million times in my house.Of course, it's my role...

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There’s No Shame in A/E Facebook Advertising

Too often in client conversations does the notion of advertising get laughed off. The three main motivations for such a quick dismissal are:Too expensiveNo ROIWe don't need to advertise, all of our work is referral drivenI think I probably deal with #3 enough on this...

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Award Winning Fluff

I remember several years back, working in-house and hearing the word "fluff" tossed around a lot. More specifically it was "marketing fluff." Being a marketer, I never particularly cared for the word because it was the term people used to describe the writing in...

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The Truth About Focus

I spend a good deal of time at speaking engagements and client meetings talking about focus.Your firm's marketing plan - needs focus.Your website content - needs focus.Your social media approach - needs focus.As I sat in a meeting recently though, I watched the word...

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Connecting the Dots with Your Social Media

Let's imagine that your firm has...a websitean email marketing accounta facebook pagea twitter accounta blog...maybe more?Are they each on their own little island?One of the best things about Social Media is the ability to connect one information source or marketing...

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Top 4 Reasons to Better Target Your AEC Marketing

Perhaps one of the easiest things to say, but hardest to do, is to actually target your marketing efforts. I find that time after time clients (and most companies period) are much more comfortable with the concept of marketing to their top industries or target...

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