Marketing experts for associations, non-profits, and professional services
Markitecture is a dedicated consulting partner and marketing agency serving associations, non-profits, and professional service firms. We bring well-thought and custom strategy to each engagement so your team can make the most of your marketing budget and efforts. We don’t “specialize” in everything for everybody. We listen while you express your challenges and make recommendations that deliver results.
Chris Denby
CEO
Our CEO, Chris Denby, combined in-house marketing and ad agency experience to create a consulting firm driven to change how our clients view and execute marketing initiatives. Throughout his career, he has worked with large and small organizations to define clear, effective marketing strategy and deliver powerful execution. Chris approaches all marketing challenges from a strategic and goal-oriented angle, understanding that the ‘why’ and the ‘who’ determine the ‘what’…not the other way around. His career has focused on using technology in the most efficient and cost-effective ways possible to meet marketing goals and he is well-versed in a wide variety of leading AMS, CMS and CRM tools.
Chris received a Bachelor of Architecture and a Master of Business Administration with a concentration in Marketing from Virginia Tech. His professional experience includes in-house and agency experience in B2B, B2C and B2G communications. His marketing and branding experience includes account management, media planning, brand development, social media strategy and marketing plan development. Chris is also a published author and frequent speaker at industry events on social media, branding and marketing strategy. In his free time, you can find Chris with his wife and two kids somewhere between the trampoline, the soccer field and tap class.
Liz Paton
Art Director
Liz Paton comes to Markitecture with her own mix of in-house experience and advertising agency know-how. With a diverse background in digital and traditional media, she has worked as agency designer, in-house designer in both the public and private sector, and Creative Director at a outdoor/art/photography magazine. In addition, she gained valuable industry experience working as in-house designer at an A/E firm. Throughout her career she has designed for well-known clients such as BOB Strollers, Brighton Resort, Franz Bakery, Sun Valley Resort, Salt Lake Convention and Visitors Bureau, The Wasatch Journal, Big Sky Brewing, and many others.
Liz earned a Bachelor of Fine Art with a focus on Communication Arts and Design from Virginia Commonwealth University. She moved west to be near the mountains and settled in Boise, Idaho where she currently lives with her two children. When not designing you might find her playing roller derby, snowboarding, mountain biking, or out walking her dog.
Jaclyn Whitehair
Project and Account Manager
Jaclyn Whitehair brings over a decade of experience in marketing, communications, and operations management to her role as Project and Account Manager at Markitecture. She specializes in translating client goals into actionable project plans that stay on budget and on brand. Known for her collaborative approach and strong attention to detail, Jaclyn ensures that complex campaigns and content initiatives run seamlessly from kickoff to completion.
Her background spans the entertainment industry, agency campaigns, nonprofits, and government programs, with expertise in copywriting, content strategy, digital marketing, and client relations. Prior to joining Markitecture, she led creative and national awareness campaigns that helped clients strengthen engagement through clear messaging and measurable results.
In her free time, Jaclyn enjoys developing creative storytelling projects and exploring dog-friendly spots with her rescue pup, Saint.
Dmitri Stewart
Marketing Assistant
Dmitri Stewart began a creative career as a barber at The Neighborhood Barbershop in Falls Church, where both his technical and communication skills were sharpened. After several years at the shop, an internship at Markitecture provided hands-on experience under the guidance of Chris and Liz. Now he’s working as a Marketing Assistant, focusing on social media and graphic design.
While graduating from Alexandria City High School, he started his apprenticeship and quickly turned it into a career. A lifelong love for art and creativity later led him to take courses on graphic design and UI/UX. When he’s not working or cutting hair for friends and neighbors, he’s usually skateboarding, making art, somewhere in the woods, or hanging out with his cat and dog.