3 Cool Competitions During #AIA2012
The 2012 AIA National Convention is just days away here in DC. While I can't say enough about how fun the tours and Host Chapter Party are sure to be, there are also some really unique competitions worth highlighting. The competitions range from honoring High School...
4 Tips to Put Your Sponsorship Dollars to Work
The AEC Industry really doesn't have a long history of "marketing" in a true sense of the word. Business Development is a little more prevalent than marketing in many ways - there are almost always expectations placed on principals or other senior folks. However, the...
DCN Webinar on Social Media for Architecture, Engineering and Construction Firms – Follow Up
Markitecture was privileged enough to lead a webinar through the Design and Construction Network this week entitled "Keeping Up with Social Media - Focusing Your AEC Firm in 2012". We had such a lively crowd and great interaction that there were a few remaining...
How Is Facebook Timeline Going to Change Your AEC Firm’s Page
Love it, hate it...or perhaps I should say Like it or Unlike it...Facebook Timeline is rolling out to your firm's Facebook page by the end of this month. I've never been one to complain a great deal about Facebook changes in the first place, especially since it...
Getting Press for Your A/E Firm
After a fantastic SMPS DC program last week, I left energized and enlightened. Two top-notch professionals presented their sides of the story, when it comes to pitching the media. Karen Nussle, owner of Ripple Communications (@karennussle on Twitter), and Katie Weeks,...
Make the Most of the AIA 2012 National Convention
I'm very excited and honored to be helping the DC Chapter of the AIA in promoting the 2012 National Convention. Because of my involvement, I've been lucky enough to get a bit of a sneak peek at the awesome Host Chapter events the team has planned this year and thought...
5 HUGE Differences Between Diversifying and Scattered Marketing
Among a long list of words I'd like to ban, somewhere in the middle lies the word "diversify".It isn't really a bad word, per se; it's just so often used incorrectly that I've grown to cringe when I hear it.Investors diversify their portfolios, but they don't do it by...
AEC Marketer as Webmaster
The term webmaster isn't very commonplace in the A/E world anymore. In fact, I rarely hear it tossed around at all, even when talking shop with people outside of the industry.Though they do still exist, the role of the webmaster as someone to "keep the website running...
You Talkin’ To Me?
I was lucky enough to be the guest moderator today for the AECSM Tweetchat. It really was a fantastic group, including some of the best AEC social media folks around!The session today was all about "Content Leadership" and there was conversation about what the heck...
Nope, No Original Content Here
Social media, inbound marketing, content marketing...however you would like to approach it, many AEC firms struggle with one BIG problem. No original content.As the conversation about web presence and marketing shifts to a blog or Facebook, many firms are quick to...
Your A/E Firm’s Brand Heptathlon
It's funny where inspiration comes from, and how one part of life can parallel another.A good friend of mine told me something, halfway in jest, within the first few months of knowing him. He said that he was confident that no one could beat him in all five sports of...
GoNoGoPro Goes Free AND Makes It Into Marketer
In case you haven't heard the great news, GoNoGoPro has now gone on the market 100% free. No catch, no hidden sign on fees, we just want the industry to get the most out of the tool.In tandem with that, even though not intentionally timed this way, GoNoGoPro was...