A Logo Story
In the face of numerous consumer brands getting bashed for launching new logos, I thought it fitting to talk about what a logo story is, and even share Markitecture's.The Logo StoryEvery logo should have a story. It helps employees believe in the brand, it helps...
Planning Your A/E Firm’s New Website? Don’t Forget the IA!
The A/E industry is loaded with some amazingly talented designers - in the built environment that is.However, when it comes to architecture firms and their websites, it can be quite a different story. Try searching for "architecture, websites and suck" in Google. The...
Architecture Firms Using YouTube
At a recent SMPS DC Tweetup, we had a great conversation about metrics and goals when it comes to social media and A/E firms. As a part of the conversation, a great friend from SmithGroup mentioned their series of videos on YouTube, so I thought it would be worth a...
The Importance of Follow-Through
As we dove headfirst into our own kitchen renovation last week I started to get very excited about the progress. Within just a day or two all of the demo was done and a few days later new floors and drywall are in. It’s amazing how fast it went.But then I realized how...
AEC Social Media – Do Ya, Do Ya, Do Ya?
I love social media and watching AEC marketers and consultants alike use it to forge new, exciting relationships and of course business leads.Combined with other inbound marketing techniques, social media is a very powerful beast. (The basic idea behind...
What Now? Architecture at a Crossroads – Commentary
First - Happy New Year!Thanks for reading and sticking with me since 2009 and I'm looking forward to a great 2011.I'm not a big "Resolutions" person, but I think the blog in 2011 will see more posts and commentary on other industry happenings, articles, etc. and I...
In A Galaxy Far, Far Away…
My son has recently become a huge fan of Star Wars, which means I have recently become a huge fan of Star Wars. I guess there are plenty of worse things, right?The other night we were watching Episode IV (what our generation knows as the actual first Star Wars) and I...
Working Globally: How to Successfully Engage Clients Anywhere (once they already know you…)
I just finished reading a nice post on AIArchitect entitled Working Globally: How to Successfully Engage Clients Anywhere.The timely piece is a great look at many tips and tools for managing international projects, written mainly because a lot of firms have found...
GoNoGoPro Demo Video
We're very excited to announce the first online demo video for GoNoGoPro. The video is 8 minutes in length and covers all of the basics of the tool - allowing viewers to understand the software well enough to sign up and set up right...
We Don’t Need a Hero – But We Do Need a Champion
One of the biggest roadblocks to marketing success is a lack of buy-in from non-marketing staff. A more positive way to phrase that is, one of the most important things marketing needs to succeed is…a champion.I don’t mean a great marketing director or CMO. I mean a...
A Firm By Any Other Name Would Smell As Sweet
I've had three or four blog posts half-started in my head for the past week, but none of them really excited me. A quick look at Twitter tonight and I received all the motivation I needed.I've blogged before about the importance of a name, when it comes to defining...
Why buy the cow…
Last week we had an excellent SMPS education program here in DC about Architecture firms using social media. As with many programs, the event was live-tweeted. During the event, a fellow industry tweeter (not present at the program) sparked a conversation about the...