by markitecture | Mar 21, 2013 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Shhh…don’t tell your designer friends I said this. When it’s time to upgrade your firm’s website, the truth is…you don’t always have to build the whole thing from scratch. Before the hate-mail starts pouring in from professionals of all disciplines, let me provide a...
by markitecture | Jan 24, 2013 | AEC Industry, Business Development, Marketing for Architecture Firms, Uncategorized
This post comes to us originally from Karen Nussle at Ripple Communications. Karen is a great friend and a PR dynamo working with lobbying firms and a host of other high-profile clients in and around the political scene. While this piece isn’t written...
by markitecture | Jan 4, 2013 | AEC Industry, Architecture Firm Websites, featured, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
If you work for (or own) a residential architecture firm and you’ve been working hard to flex your social media muscles, you’ve more than likely given Houzz a shot. For those not in the know, Houzz is a social media platform focused entirely on residential...
by markitecture | Nov 12, 2012 | AEC Industry, Architecture Firm Websites, featured, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
What does it mean to you and your firm to “get more out of” social media? Meeting the daily minimum of tweets and posting the occasional update on Facebook only goes so far in building awareness and generating fresh connections with your audience. To make...
by markitecture | Oct 4, 2012 | AEC Industry, Architecture Firm Websites, Branding, featured, Marketing for Architecture Firms, Residential Firms, Uncategorized
It still amazes me when I receive a list of firm websites from someone – and more than 50% of them are dysfunctional. Perhaps even more surprising is that I usually receive them as a list of aspirational competitors, top-notch designers, distinguished panelists,...
by markitecture | Jul 30, 2012 | AEC Industry, featured, Just For Fun, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
The architecture world is full of photos that make people drool. It’s an aesthetically-charged profession, with awesome resources like ArchDaily and Architizer making a high percentage of the profession feel inadequate. The dirty little secret is that every project...
