by markitecture | Mar 1, 2016 | AEC Industry, Branding, Just For Fun, Marketing for Architecture Firms, Residential Firms, Uncategorized
In a recent marketing presentation on metrics, I opened with a slide titled “We Don’t Deliver Pizza, But We Do Deliver Loyalty.” Coupled with a few bullet points and a screengrab of a popular pizza delivery app, the slide drew some chuckles and it began an important...
by markitecture | Jul 30, 2012 | AEC Industry, featured, Just For Fun, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
The architecture world is full of photos that make people drool. It’s an aesthetically-charged profession, with awesome resources like ArchDaily and Architizer making a high percentage of the profession feel inadequate. The dirty little secret is that every project...
by markitecture | May 14, 2012 | AEC Industry, AIA National Convention, Just For Fun, Social Media for Architects, Uncategorized
The 2012 AIA National Convention is just days away here in DC. While I can’t say enough about how fun the tours and Host Chapter Party are sure to be, there are also some really unique competitions worth highlighting. The competitions range from honoring High...
by markitecture | Dec 14, 2010 | AEC Industry, Branding, Just For Fun, Marketing for Architecture Firms, Uncategorized
My son has recently become a huge fan of Star Wars, which means I have recently become a huge fan of Star Wars. I guess there are plenty of worse things, right?The other night we were watching Episode IV (what our generation knows as the actual first Star Wars) and I...
by markitecture | Nov 30, 2009 | AEC Industry, Just For Fun, Marketing for Architecture Firms, Uncategorized
Being a Hokie Architecture alum, I couldn’t help but follow the story of the Lumenhaus as Virginia Tech’s team traveled to DC for the Solar Decathlon.The marketing part of me, Pamplin MBA at Tech as well, found a whole new take on the story when reading...
by markitecture | Oct 22, 2009 | AEC Industry, Just For Fun, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
Jumping off the social media bridgeI’m the first to admit that I’m kind of a nut about my website and blog analytics…almost obsessive about it really. I love looking at traffic swings from day-to-day, month-to-month and beyond. Of course, who...