by markitecture | Nov 1, 2011 | Branding, Marketing for Architecture Firms
I was lucky enough to be the guest moderator today for the AECSM Tweetchat. It really was a fantastic group, including some of the best AEC social media folks around!The session today was all about “Content Leadership” and there was conversation about what...
by markitecture | Oct 25, 2011 | Marketing for Architecture Firms
Social media, inbound marketing, content marketing…however you would like to approach it, many AEC firms struggle with one BIG problem. No original content.As the conversation about web presence and marketing shifts to a blog or Facebook, many firms are quick to...
by markitecture | Sep 22, 2011 | Branding, Marketing for Architecture Firms
It’s funny where inspiration comes from, and how one part of life can parallel another.A good friend of mine told me something, halfway in jest, within the first few months of knowing him. He said that he was confident that no one could beat him in all five...
by markitecture | Sep 6, 2011 | Marketing for Architecture Firms
In case you haven’t heard the great news, GoNoGoPro has now gone on the market 100% free. No catch, no hidden sign on fees, we just want the industry to get the most out of the tool.In tandem with that, even though not intentionally timed this way, GoNoGoPro was...
by markitecture | Aug 15, 2011 | Marketing for Architecture Firms
I’ve never been shy about it – I love getting into the reporting details of Google Analytics, Facebook Insights, Google AdWords…pretty much any nice analytical tool with a lot data. Marketing results are often long-term or difficult to tie to dollar...
by markitecture | Jul 27, 2011 | Marketing for Architecture Firms
I’ve had a number of conversations recently about experience – project portfolios, resumes, etc. On the flip side, I’ve been challenging clients and connections to focus on expertise.What’s the difference?Experience fills a resume; expertise...
