by markitecture | Jan 4, 2013 | featured, Marketing for Architecture Firms
If you work for (or own) a residential architecture firm and you’ve been working hard to flex your social media muscles, you’ve more than likely given Houzz a shot. For those not in the know, Houzz is a social media platform focused entirely on residential...
by markitecture | Nov 12, 2012 | featured, Marketing for Architecture Firms
What does it mean to you and your firm to “get more out of” social media? Meeting the daily minimum of tweets and posting the occasional update on Facebook only goes so far in building awareness and generating fresh connections with your audience. To make...
by markitecture | Oct 4, 2012 | Branding, featured, Marketing for Architecture Firms
It still amazes me when I receive a list of firm websites from someone – and more than 50% of them are dysfunctional. Perhaps even more surprising is that I usually receive them as a list of aspirational competitors, top-notch designers, distinguished panelists,...
by markitecture | Jul 30, 2012 | featured, Just For Fun, Marketing for Architecture Firms
The architecture world is full of photos that make people drool. It’s an aesthetically-charged profession, with awesome resources like ArchDaily and Architizer making a high percentage of the profession feel inadequate. The dirty little secret is that every project...
by markitecture | Jun 11, 2012 | Branding, Marketing for Architecture Firms
If you’re anything like me, you’ve been inundated with requests lately from contacts and companies that you follow to vote for them in the “Social Madness” Competition that’s currently going on. The DC rankings are here. View the rules...
by markitecture | May 8, 2012 | Branding, Business Development, Events, featured, Marketing for Architecture Firms
The AEC Industry really doesn’t have a long history of “marketing” in a true sense of the word. Business Development is a little more prevalent than marketing in many ways – there are almost always expectations placed on principals or other...
