by markitecture | Jun 25, 2009 | AEC Industry, Just For Fun, Marketing for Architecture Firms, Uncategorized
As someone that decided by the age of 10 that I wanted to be an architect…I thought I would take a break from the serious marketing strategy posts for a humorous look at the differences between life as an architecture student and life as an architect.So I offer...
by markitecture | Jun 16, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Uncategorized
In honor of the conclusion of the NBA Finals and the fact that we are rapidly approaching the end of the “first half” of 2009, I thought it only fitting to dedicate a post to closing out the year strong (not a Lakers fan, but they DID close strong).If the...
by markitecture | Jun 10, 2009 | AEC Industry, Marketing for Architecture Firms, Uncategorized
Focusing on a new target audience can be an ominous undertaking. Regardless of the new direction, there is much to learn to ensure that you are making a good decision and that your firm appears genuinely qualified. When going after government work for the first...
by markitecture | Jun 3, 2009 | AEC Industry, Marketing for Architecture Firms, Uncategorized
One of the most commonly asked questions I hear about Markitecture is, “Why focus on such a specific market? Isn’t that kind of limiting?”It’s also one of the first responses that firm management has when the advice to them is, “Choose...
by markitecture | May 27, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Uncategorized
So, I’ve written a few posts previously that came out slightly on the negative side of hiring a business development person in an architecture firm. I thought it would be a good idea to share a few thoughts on how to actually make it work. I’m in the midst...
by markitecture | May 11, 2009 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Architecture firms, just like most other businesses, are either active in the social media landscape or wondering whether they should be. With floods of media attention in the past several months about Facebook, Twitter, LinkedIn…(not to mention the massive...
