by markitecture | Aug 21, 2009 | AEC Industry, Just For Fun, Marketing for Architecture Firms, Uncategorized
Frank Lloyd Wright, “the greatest architect America has ever produced”, is revered for his practice of organic architecture. His attention to the site and surroundings of his works often inspired the outcome of his buildings greatly.As I read this article...
by markitecture | Aug 12, 2009 | AEC Industry, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
Proving the success of your marketing efforts can be a moving target. While most AEC businesses wish it was as simple as “Hi, I’m calling because I saw your ad…” it rarely is. Because of the complex and often indirect nature of successful...
by markitecture | Aug 6, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Uncategorized
I know hiring a business development person CAN work…but often it doesn’t. With firms across the country looking for new ways to bring in contracts, a business development person is a likely scenario for many. If your business, whether an...
by markitecture | Jul 29, 2009 | AEC Industry, Branding, Marketing for Architecture Firms, Residential Firms, Uncategorized
I’d like to throw this post out for fun to provoke a potential shift in industry thinking about AEC firm brands.In a utopian society, every project your firm completes would:Evoke an emotional responseLeave a lasting impressionBe relevant to, yet remarkable amongst,...
by markitecture | Jul 14, 2009 | AEC Industry, Marketing for Architecture Firms, Uncategorized
If you’re like many other firms, you’ve had one of the following things happen:A website redesign with several false starts (or maybe even never gotten off the ground)A brochure or mailing campaign that everybody grumbled about under their breath after it...
by markitecture | Jul 7, 2009 | AEC Industry, Marketing for Architecture Firms, Uncategorized
As I read over the article and list of the Top 250 Firms (by revenue) in Architectural Record, I actually found the reader comments to be more in tune with the industry sentiment than the ENR list itself. (Be sure to read a few, there are some doozies…)The truth...
