by markitecture | Oct 22, 2009 | AEC Industry, Just For Fun, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
Jumping off the social media bridgeI’m the first to admit that I’m kind of a nut about my website and blog analytics…almost obsessive about it really. I love looking at traffic swings from day-to-day, month-to-month and beyond. Of course, who...
by markitecture | Oct 13, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Uncategorized
Depending upon your particular perspective, conferences can be a necessary evil or a welcome opportunity for networking and business development. Regardless of how you view them, if you exhibit at any conferences at all, you’ve grappled with booth design, how...
by markitecture | Sep 29, 2009 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
Most of my posts focus on the importance and benefits of marketing for businesses in the architecture, engineering, construction and real estate industry.Where does client service fit in? After all, it isn’t really related to marketing, right?People often think...
by markitecture | Sep 21, 2009 | AEC Industry, Branding, Just For Fun, Marketing for Architecture Firms, Uncategorized
It’s a fact that marketing for professional services (especially firms in the AEC industry) is a whole different ball of wax than consumer product marketing.It is also a fact however, that decision makers “buying” services are people, just like the...
by markitecture | Sep 9, 2009 | AEC Industry, Marketing for Architecture Firms, Uncategorized
According to the Consensus Construction Forecast from a few months ago, next year still isn’t looking wonderful for the industry…at least the nonresidential side.So when we’re so busy thinking about making it through this week, next week, next...
by markitecture | Aug 31, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Residential Firms, Uncategorized
I decided to write this post as a follow up to a few conversations I’ve had in the past two weeks. I thought the subject matter (although a bit self-serving, I’ll admit), was a great one because so many people have asked questions about When or Why to hire...
