by markitecture | Dec 27, 2009 | AEC Industry, Marketing for Architecture Firms, Uncategorized
The past year has been a brutal one for the AEC industry, to put it mildly. Overall, as a response to the tough times of 2009, cutting marketing expenditures probably made good sense for a lot of firms.However, as many firms look towards the new year with the clear...
by markitecture | Dec 13, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Uncategorized
When it comes to market research, there is no shortage of information that would be helpful for your architecture, engineering or construction firm. Let’s face it…there is ALWAYS another competitor popping up, plenty more clients to chase, elusive funding...
by markitecture | Nov 30, 2009 | AEC Industry, Just For Fun, Marketing for Architecture Firms, Uncategorized
Being a Hokie Architecture alum, I couldn’t help but follow the story of the Lumenhaus as Virginia Tech’s team traveled to DC for the Solar Decathlon.The marketing part of me, Pamplin MBA at Tech as well, found a whole new take on the story when reading...
by markitecture | Nov 23, 2009 | AEC Industry, Marketing for Architecture Firms, Uncategorized
I don’t think I can name a single client that has said to me “I have more than enough time to ‘do marketing’ but…”Regardless of ample resources, a full in-house marketing staff, or even an incredibly slow time around the office, it...
by markitecture | Nov 9, 2009 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
‘Tis the Season.I just had a fantastic networking/brainstorming meeting last week with an excellent group of AEC marketing folks in DC. Interestingly enough, the topic of holiday cards came up and I was surprised how many firms were not doing anything at all,...
by markitecture | Oct 30, 2009 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
The past few weeks I’ve been in search of several different service providers: accountants and programmers to name a few. In each case I reached out to my network as a first step. Who do I know that may have used these services recently, and whom did they...
