by markitecture | Feb 9, 2023 | Association Marketing, Association Technology, Marketing for Architecture Firms
Is your association using Google Analytics to track data? If so, you are most likely familiar with the announcement that Google Analytics will no longer process data for Universal Analytics (UA) past July 1, 2023. Prior to the deadline, all organizations will have to...
by markitecture | Dec 5, 2017 | Branding, Marketing for Architecture Firms
So you’ve spent hours preparing your design award submission, hoping to win and receive the praise of design peers and potential clients alike. You’ve hit the submit button, off it goes…now what? Whether you win the award or not, the value of your effort...
by markitecture | Nov 13, 2017 | Branding, Marketing for Architecture Firms
Proactive marketing and communications can be a tough concept to grasp at times. Beyond having a nice website and responding to RFPs, what other outreach is your firm actually supposed to be doing? One thing that everyone understands though, is getting published. It’s...
by markitecture | May 10, 2016 | Business Development, Marketing for Architecture Firms
Long ago, SEO had a mystique. It was new and technical and allowed anybody to take the lead in search results. It sometimes even led to deceptive practices like hidden keywords in the background or in the footer of your web pages. My how times have changed though, and...
by markitecture | Mar 1, 2016 | Branding, Just For Fun, Marketing for Architecture Firms
In a recent marketing presentation on metrics, I opened with a slide titled “We Don’t Deliver Pizza, But We Do Deliver Loyalty.” Coupled with a few bullet points and a screengrab of a popular pizza delivery app, the slide drew some chuckles and it began an important...
by markitecture | Jun 3, 2015 | Marketing for Architecture Firms
Throughout the years, I’ve had countless conversations with A/E firms about the right times to market. I don’t mean on the micro level like, “What time of day is the best time to tweet?” I mean on the macro level like, “We are a little slow right now so we figured we...
