by markitecture | Feb 15, 2011 | Branding, Marketing for Architecture Firms
In the face of numerous consumer brands getting bashed for launching new logos, I thought it fitting to talk about what a logo story is, and even share Markitecture’s.The Logo StoryEvery logo should have a story. It helps employees believe in the brand, it helps...
by markitecture | Jan 24, 2011 | Branding, Marketing for Architecture Firms
As we dove headfirst into our own kitchen renovation last week I started to get very excited about the progress. Within just a day or two all of the demo was done and a few days later new floors and drywall are in. It’s amazing how fast it went.But then I realized how...
by markitecture | Jan 4, 2011 | Branding, Marketing for Architecture Firms
First – Happy New Year!Thanks for reading and sticking with me since 2009 and I’m looking forward to a great 2011.I’m not a big “Resolutions” person, but I think the blog in 2011 will see more posts and commentary on other industry...
by markitecture | Dec 14, 2010 | Branding, Just For Fun, Marketing for Architecture Firms
My son has recently become a huge fan of Star Wars, which means I have recently become a huge fan of Star Wars. I guess there are plenty of worse things, right?The other night we were watching Episode IV (what our generation knows as the actual first Star Wars) and I...
by markitecture | Nov 15, 2010 | Branding, Marketing for Architecture Firms
One of the biggest roadblocks to marketing success is a lack of buy-in from non-marketing staff. A more positive way to phrase that is, one of the most important things marketing needs to succeed is…a champion.I don’t mean a great marketing director or CMO. I mean a...
by markitecture | Nov 8, 2010 | Branding, Marketing for Architecture Firms
I’ve had three or four blog posts half-started in my head for the past week, but none of them really excited me. A quick look at Twitter tonight and I received all the motivation I needed.I’ve blogged before about the importance of a name, when it comes to...
