Disney-izing Your Brand
I was lucky enough to have a wonderful vacation with my family last week. For my first time, and my kids' as well, we went to Walt Disney World in Florida. It was an amazing trip, and so much fun, even for my wife and me.There is maybe no better case study for...
Long Term Benefits to a Better RFP Review and Decision Process
With the official launch of GoNoGoPro only days away, I couldn't help but write a post detailing some of the long term benefits to using such a simple, yet powerful tool. Sure, the day-to-day use will save time, money and likely prevent your firm from going after...
Sending Mixed Signals
Last week I walked by a neighborhood barbershop, and for the first time in all the years that I've lived here I noticed that they also sold hats. I had to chuckle.Why would a barbershop sell hats? I imagined that somewhere along the way the owner decided maybe they...
When Do You Need That By?
Working as a marketer, whether in-house or on the agency side, when colleagues or clients come to me with a request there is one thing that I ALWAYS insist on giving or getting before I start work - a due date.As projects get more complex, you need more due dates....
Is Your Firm Making an Impression?
The last three weeks have been pretty difficult for my five year old son. He has been to the ER twice now for head injuries, once for stitches (bike accident) and another for the medical glue (playground accident at recess). Needless to say, we’ve all been pretty...
The Tiers of a Good Go/No-Go Process
I've been doing a lot of demos for GoNoGoPro the past couple weeks, and the demos have led to some awesome questions about the RFP decision-making process.Whether formal or not, all firms go through some sort of a process to decide which jobs are worth pursuing....
Environmentally Sensitive Marketing?
I'm lucky enough to be involved in three client social media/web strategy campaigns right now, all at varying stages. Each of them have distinct goals, communications styles and audiences.As the strategy for each has been finalized, I find it amazing how different the...
Your Business Card is…Architecture
I've been meeting some exciting and creative people lately. Inevitably, if we're meeting at a business function we do the whole "business card exchange thing." I love it when I get a business card that's square, or shorter than usual...or anything different. It always...
Does Your AEC Firm Have a Fear of Commitment?
I've found that the AEC industry is an amazing beast when it comes to commitment. Where else can it take more than 6 months (or a year) to win one job, but we expect marketing efforts to produce 1-to-1 results in 6 months or less?Marketing professional services firms...
Perfect Timing – When Your Firm Should Communicate
This weekend, my family and I had a blast at Top Golf, a local computerized driving range and miniature golf course. My five year old son and three year old daughter have been asking to go back every day. So, my wife and I (mostly me) thought it would be a great idea...
Three Events – One Big Topic
I'm very excited to announce three upcoming presentations/webinars that I will be giving in the coming months! As luck would have it, all three of my talks will be on social media in the A/E industry. With three presentations about a month apart, I sat at my desk...
How Much Do Your Proposals Cost You?
There are a few ways to determine the importance of a strong Go/No-Go decision process for your architecture, engineering or construction firm. Regardless of how you look at it though, the fact is it's important. For this particular post, I'd like to focus on the...