5 Google Analytics Tips for Your A/E Firm’s Website
I've never been shy about it - I love getting into the reporting details of Google Analytics, Facebook Insights, Google AdWords...pretty much any nice analytical tool with a lot data. Marketing results are often long-term or difficult to tie to dollar figures, so hard...
Experience or Expertise – Should you shave your portfolio?
I've had a number of conversations recently about experience - project portfolios, resumes, etc. On the flip side, I've been challenging clients and connections to focus on expertise.What's the difference?Experience fills a resume; expertise builds a brand.Proposals...
5 Questions to Ask Yourself Before Your Next Marketing Endeavor
There is always something else to do.There is always another RFP, another conference, another brochure, another meeting...another bright shiny object.What distinguishes the bright shiny object from the light at the end of the tunnel is your marketing plan. There are...
Pick Up the Pieces – Then What?
Let's say you're playing with Legos with your child and inevitably, they push too hard on the little piece with the two nubs and...SMASH. About the last twenty minutes worth of work is now lost. It's only happened a million times in my house.Of course, it's my role...
There’s No Shame in A/E Facebook Advertising
Too often in client conversations does the notion of advertising get laughed off. The three main motivations for such a quick dismissal are:Too expensiveNo ROIWe don't need to advertise, all of our work is referral drivenI think I probably deal with #3 enough on this...
Award Winning Fluff
I remember several years back, working in-house and hearing the word "fluff" tossed around a lot. More specifically it was "marketing fluff." Being a marketer, I never particularly cared for the word because it was the term people used to describe the writing in...
Not Just An Architecture Website – But One With Information Architecture
I've been lucky enough to work on several websites lately. But...I'm not a designer. I'm also not a programmer.So what, you ask, could I possibly be doing for a website project if it's not one of those two things? Information Architecture.Not to overstate the...
The Truth About Focus
I spend a good deal of time at speaking engagements and client meetings talking about focus.Your firm's marketing plan - needs focus.Your website content - needs focus.Your social media approach - needs focus.As I sat in a meeting recently though, I watched the word...
Connecting the Dots with Your Social Media
Let's imagine that your firm has...a websitean email marketing accounta facebook pagea twitter accounta blog...maybe more?Are they each on their own little island?One of the best things about Social Media is the ability to connect one information source or marketing...
Top 4 Reasons to Better Target Your AEC Marketing
Perhaps one of the easiest things to say, but hardest to do, is to actually target your marketing efforts. I find that time after time clients (and most companies period) are much more comfortable with the concept of marketing to their top industries or target...
How To Brand Like an Architect
I stumbled across a few videos from Mr. Doug Patt's "How To Architect" series on YouTube, and I have to say I was surprised (and impressed).I was surprised at how well he put together simple instructional videos on such a detailed topic.I was surprised at the large...
Linchpins, Role Players and Peters
LinchpinsA little less than a year ago I went to hear Seth Godin speak at the Warner Theatre. It was awesome. He was promoting his Linchpin book with a tour and the program was really entertaining, engaging, exciting and a ton of other adjectives that start with an...