How To Brand Like an Architect
I stumbled across a few videos from Mr. Doug Patt's "How To Architect" series on YouTube, and I have to say I was surprised (and impressed).I was surprised at how well he put together simple instructional videos on such a detailed topic.I was surprised at the large...
Linchpins, Role Players and Peters
LinchpinsA little less than a year ago I went to hear Seth Godin speak at the Warner Theatre. It was awesome. He was promoting his Linchpin book with a tour and the program was really entertaining, engaging, exciting and a ton of other adjectives that start with an...
A Logo Story
In the face of numerous consumer brands getting bashed for launching new logos, I thought it fitting to talk about what a logo story is, and even share Markitecture's.The Logo StoryEvery logo should have a story. It helps employees believe in the brand, it helps...
Planning Your A/E Firm’s New Website? Don’t Forget the IA!
The A/E industry is loaded with some amazingly talented designers - in the built environment that is.However, when it comes to architecture firms and their websites, it can be quite a different story. Try searching for "architecture, websites and suck" in Google. The...
Architecture Firms Using YouTube
At a recent SMPS DC Tweetup, we had a great conversation about metrics and goals when it comes to social media and A/E firms. As a part of the conversation, a great friend from SmithGroup mentioned their series of videos on YouTube, so I thought it would be worth a...
The Importance of Follow-Through
As we dove headfirst into our own kitchen renovation last week I started to get very excited about the progress. Within just a day or two all of the demo was done and a few days later new floors and drywall are in. It’s amazing how fast it went.But then I realized how...
AEC Social Media – Do Ya, Do Ya, Do Ya?
I love social media and watching AEC marketers and consultants alike use it to forge new, exciting relationships and of course business leads.Combined with other inbound marketing techniques, social media is a very powerful beast. (The basic idea behind...
What Now? Architecture at a Crossroads – Commentary
First - Happy New Year!Thanks for reading and sticking with me since 2009 and I'm looking forward to a great 2011.I'm not a big "Resolutions" person, but I think the blog in 2011 will see more posts and commentary on other industry happenings, articles, etc. and I...
In A Galaxy Far, Far Away…
My son has recently become a huge fan of Star Wars, which means I have recently become a huge fan of Star Wars. I guess there are plenty of worse things, right?The other night we were watching Episode IV (what our generation knows as the actual first Star Wars) and I...
Working Globally: How to Successfully Engage Clients Anywhere (once they already know you…)
I just finished reading a nice post on AIArchitect entitled Working Globally: How to Successfully Engage Clients Anywhere.The timely piece is a great look at many tips and tools for managing international projects, written mainly because a lot of firms have found...
GoNoGoPro Demo Video
We're very excited to announce the first online demo video for GoNoGoPro. The video is 8 minutes in length and covers all of the basics of the tool - allowing viewers to understand the software well enough to sign up and set up right...
We Don’t Need a Hero – But We Do Need a Champion
One of the biggest roadblocks to marketing success is a lack of buy-in from non-marketing staff. A more positive way to phrase that is, one of the most important things marketing needs to succeed is…a champion.I don’t mean a great marketing director or CMO. I mean a...