Google Analytics 4: What Associations Should Know

Is your association using Google Analytics to track data? If so, you are most likely familiar with the announcement that Google Analytics will no longer process data for Universal Analytics (UA) past July 1, 2023. Prior to the deadline, all organizations will have to...

5 Ways to Engage Your Members through Social Media

Social media has become a dominant means of communication between people, but is it really a valuable tool for communicating to association members? Absolutely. Social media provides opportunities to engage with your members, build a sense of community within your...

What Should and Should Not Be Housed in Your AMS?

The trend for many Association Management Systems is to try to wrap everything they can into one package. Need a website? Here’s a website builder! Need online communities? Let’s turn on that module! However, just because a system CAN do something, doesn’t...
Ten Words You Should Replace on Your Architecture Website

Ten Words You Should Replace on Your Architecture Website

Ok, so let's just go ahead and get it out of the way...SEO is not the only thing that matters when it comes to your website. We definitely understand that. There are a great number of important goals and functions of your site, and you want it to captivate and engage...

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It’s All About the List

It’s All About the List

This post comes to us originally from Karen Nussle at Ripple Communications. Karen is a great friend and a PR dynamo working with lobbying firms and a host of other high-profile clients in and around the political scene. While this piece isn't written specifically for...

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What to do now that your architecture firm is on Houzz

What to do now that your architecture firm is on Houzz

If you work for (or own) a residential architecture firm and you've been working hard to flex your social media muscles, you've more than likely given Houzz a shot. For those not in the know, Houzz is a social media platform focused entirely on residential design....

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10 Tips for Improved Social Media for Architects

10 Tips for Improved Social Media for Architects

What does it mean to you and your firm to "get more out of" social media? Meeting the daily minimum of tweets and posting the occasional update on Facebook only goes so far in building awareness and generating fresh connections with your audience. To make your A/E...

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What If Our Work Isn’t Sexy?

What If Our Work Isn’t Sexy?

The architecture world is full of photos that make people drool. It’s an aesthetically-charged profession, with awesome resources like ArchDaily and Architizer making a high percentage of the profession feel inadequate. The dirty little secret is that every project...

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Social Madness – Driving You Mad?

Social Madness – Driving You Mad?

If you're anything like me, you've been inundated with requests lately from contacts and companies that you follow to vote for them in the "Social Madness" Competition that's currently going on. The DC rankings are here. View the rules here. I love a good competition...

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3 Cool Competitions During #AIA2012

3 Cool Competitions During #AIA2012

The 2012 AIA National Convention is just days away here in DC. While I can't say enough about how fun the tours and Host Chapter Party are sure to be, there are also some really unique competitions worth highlighting. The competitions range from honoring High School...

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4 Tips to Put Your Sponsorship Dollars to Work

4 Tips to Put Your Sponsorship Dollars to Work

The AEC Industry really doesn't have a long history of "marketing" in a true sense of the word. Business Development is a little more prevalent than marketing in many ways - there are almost always expectations placed on principals or other senior folks. However, the...

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