Ten Words You Should Replace on Your Architecture Website
Ok, so let's just go ahead and get it out of the way...SEO is not the only thing that matters when it comes to your website. We definitely understand that. There are a great number of important goals and functions of your site, and you want it to captivate and engage...
How Can an A/E Firm Measure Success with Social Media?
Our CEO has been honored recently to be featured in the PSMJ A/E Marketing Journal. The below piece was featured in the June 2013 edition. Marketers in all industries are constantly on the hook for ROI. That’s the nature of our job function. When it comes to social...
Thinking About Trimming Your Marketing Budget? Five Areas You Shouldn’t Cut
We’ve all heard the news, and it isn’t pretty. Sequestration, furloughs, billions of dollars of budget cuts—across the board, everyone’s trying to scale back and pinch pennies. In times like these, one of the first places many companies look to cut back is the...
You Don’t Always Have to Go Back to the Drawing Board with Your Website
Shhh…don’t tell your designer friends I said this. When it’s time to upgrade your firm’s website, the truth is…you don’t always have to build the whole thing from scratch. Before the hate-mail starts pouring in from professionals of all disciplines, let me provide a...
It’s All About the List
This post comes to us originally from Karen Nussle at Ripple Communications. Karen is a great friend and a PR dynamo working with lobbying firms and a host of other high-profile clients in and around the political scene. While this piece isn't written specifically for...
What to do now that your architecture firm is on Houzz
If you work for (or own) a residential architecture firm and you've been working hard to flex your social media muscles, you've more than likely given Houzz a shot. For those not in the know, Houzz is a social media platform focused entirely on residential design....
10 Tips for Improved Social Media for Architects
What does it mean to you and your firm to "get more out of" social media? Meeting the daily minimum of tweets and posting the occasional update on Facebook only goes so far in building awareness and generating fresh connections with your audience. To make your A/E...
I love white space too, but…please do something with your homepage
It still amazes me when I receive a list of firm websites from someone - and more than 50% of them are dysfunctional. Perhaps even more surprising is that I usually receive them as a list of aspirational competitors, top-notch designers, distinguished panelists, etc....
What If Our Work Isn’t Sexy?
The architecture world is full of photos that make people drool. It’s an aesthetically-charged profession, with awesome resources like ArchDaily and Architizer making a high percentage of the profession feel inadequate. The dirty little secret is that every project...
Social Madness – Driving You Mad?
If you're anything like me, you've been inundated with requests lately from contacts and companies that you follow to vote for them in the "Social Madness" Competition that's currently going on. The DC rankings are here. View the rules here. I love a good competition...
3 Cool Competitions During #AIA2012
The 2012 AIA National Convention is just days away here in DC. While I can't say enough about how fun the tours and Host Chapter Party are sure to be, there are also some really unique competitions worth highlighting. The competitions range from honoring High School...
4 Tips to Put Your Sponsorship Dollars to Work
The AEC Industry really doesn't have a long history of "marketing" in a true sense of the word. Business Development is a little more prevalent than marketing in many ways - there are almost always expectations placed on principals or other senior folks. However, the...