by markitecture | Sep 6, 2011 | Marketing for Architecture Firms
In case you haven’t heard the great news, GoNoGoPro has now gone on the market 100% free. No catch, no hidden sign on fees, we just want the industry to get the most out of the tool.In tandem with that, even though not intentionally timed this way, GoNoGoPro was...
by markitecture | Aug 15, 2011 | Marketing for Architecture Firms
I’ve never been shy about it – I love getting into the reporting details of Google Analytics, Facebook Insights, Google AdWords…pretty much any nice analytical tool with a lot data. Marketing results are often long-term or difficult to tie to dollar...
by markitecture | Jul 27, 2011 | Marketing for Architecture Firms
I’ve had a number of conversations recently about experience – project portfolios, resumes, etc. On the flip side, I’ve been challenging clients and connections to focus on expertise.What’s the difference?Experience fills a resume; expertise...
by markitecture | Jul 12, 2011 | Branding, Marketing for Architecture Firms
There is always something else to do.There is always another RFP, another conference, another brochure, another meeting…another bright shiny object.What distinguishes the bright shiny object from the light at the end of the tunnel is your marketing plan. There...
by markitecture | Jun 27, 2011 | Marketing for Architecture Firms
Let’s say you’re playing with Legos with your child and inevitably, they push too hard on the little piece with the two nubs and…SMASH. About the last twenty minutes worth of work is now lost. It’s only happened a million times in my house.Of...
