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Architecture Firms Using YouTube

by markitecture | Jan 25, 2011 | Marketing for Architecture Firms

At a recent SMPS DC Tweetup, we had a great conversation about metrics and goals when it comes to social media and A/E firms. As a part of the conversation, a great friend from SmithGroup mentioned their series of videos on YouTube, so I thought it would be worth a...

The Importance of Follow-Through

by markitecture | Jan 24, 2011 | Branding, Marketing for Architecture Firms

As we dove headfirst into our own kitchen renovation last week I started to get very excited about the progress. Within just a day or two all of the demo was done and a few days later new floors and drywall are in. It’s amazing how fast it went.But then I realized how...

AEC Social Media – Do Ya, Do Ya, Do Ya?

by markitecture | Jan 10, 2011 | Marketing for Architecture Firms

I love social media and watching AEC marketers and consultants alike use it to forge new, exciting relationships and of course business leads.Combined with other inbound marketing techniques, social media is a very powerful beast. (The basic idea behind...

What Now? Architecture at a Crossroads – Commentary

by markitecture | Jan 4, 2011 | Branding, Marketing for Architecture Firms

First – Happy New Year!Thanks for reading and sticking with me since 2009 and I’m looking forward to a great 2011.I’m not a big “Resolutions” person, but I think the blog in 2011 will see more posts and commentary on other industry...

In A Galaxy Far, Far Away…

by markitecture | Dec 14, 2010 | Branding, Just For Fun, Marketing for Architecture Firms

My son has recently become a huge fan of Star Wars, which means I have recently become a huge fan of Star Wars. I guess there are plenty of worse things, right?The other night we were watching Episode IV (what our generation knows as the actual first Star Wars) and I...
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