What Should and Should Not Be Housed in Your AMS?

The trend for many Association Management Systems is to try to wrap everything they can into one package. Need a website? Here’s a website builder! Need online communities? Let’s turn on that module! However, just because a system CAN do something, doesn’t...

How to Make the Most of Award Submissions

So you've spent hours preparing your design award submission, hoping to win and receive the praise of design peers and potential clients alike. You’ve hit the submit button, off it goes…now what? Whether you win the award or not, the value of your effort doesn't have...

How Do I Increase My Chances of Getting Published?

Proactive marketing and communications can be a tough concept to grasp at times. Beyond having a nice website and responding to RFPs, what other outreach is your firm actually supposed to be doing? One thing that everyone understands though, is getting published. It’s...
4 Tips to Put Your Sponsorship Dollars to Work

4 Tips to Put Your Sponsorship Dollars to Work

The AEC Industry really doesn't have a long history of "marketing" in a true sense of the word. Business Development is a little more prevalent than marketing in many ways - there are almost always expectations placed on principals or other senior folks. However, the...

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Getting Press for Your A/E Firm

Getting Press for Your A/E Firm

After a fantastic SMPS DC program last week, I left energized and enlightened. Two top-notch professionals presented their sides of the story, when it comes to pitching the media. Karen Nussle, owner of Ripple Communications (@karennussle on Twitter), and Katie Weeks,...

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Make the Most of the AIA 2012 National Convention

Make the Most of the AIA 2012 National Convention

I'm very excited and honored to be helping the DC Chapter of the AIA in promoting the 2012 National Convention. Because of my involvement, I've been lucky enough to get a bit of a sneak peek at the awesome Host Chapter events the team has planned this year and thought...

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AEC Marketer as Webmaster

The term webmaster isn't very commonplace in the A/E world anymore. In fact, I rarely hear it tossed around at all, even when talking shop with people outside of the industry.Though they do still exist, the role of the webmaster as someone to "keep the website running...

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You Talkin’ To Me?

I was lucky enough to be the guest moderator today for the AECSM Tweetchat. It really was a fantastic group, including some of the best AEC social media folks around!The session today was all about "Content Leadership" and there was conversation about what the heck...

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Nope, No Original Content Here

Social media, inbound marketing, content marketing...however you would like to approach it, many AEC firms struggle with one BIG problem. No original content.As the conversation about web presence and marketing shifts to a blog or Facebook, many firms are quick to...

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Your A/E Firm’s Brand Heptathlon

It's funny where inspiration comes from, and how one part of life can parallel another.A good friend of mine told me something, halfway in jest, within the first few months of knowing him. He said that he was confident that no one could beat him in all five sports of...

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GoNoGoPro Goes Free AND Makes It Into Marketer

In case you haven't heard the great news, GoNoGoPro has now gone on the market 100% free. No catch, no hidden sign on fees, we just want the industry to get the most out of the tool.In tandem with that, even though not intentionally timed this way, GoNoGoPro was...

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5 Google Analytics Tips for Your A/E Firm’s Website

I've never been shy about it - I love getting into the reporting details of Google Analytics, Facebook Insights, Google AdWords...pretty much any nice analytical tool with a lot data. Marketing results are often long-term or difficult to tie to dollar figures, so hard...

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