What Should and Should Not Be Housed in Your AMS?

The trend for many Association Management Systems is to try to wrap everything they can into one package. Need a website? Here’s a website builder! Need online communities? Let’s turn on that module! However, just because a system CAN do something, doesn’t...
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How to Make the Most of Award Submissions

So you've spent hours preparing your design award submission, hoping to win and receive the praise of design peers and potential clients alike. You’ve hit the submit button, off it goes…now what? Whether you win the award or not, the value of your effort doesn't have...
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How Do I Increase My Chances of Getting Published?

Proactive marketing and communications can be a tough concept to grasp at times. Beyond having a nice website and responding to RFPs, what other outreach is your firm actually supposed to be doing? One thing that everyone understands though, is getting published. It’s...
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How to Take Your Email Campaign to the Next Level

By: Nick Cafferky So you finally have the robust mailing list that you’ve always wanted. Maybe it was a successful trade show, maybe it was great a social media campaign — but regardless of how it happened, it is a great start. But what now? While it’s true that...

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Is Your Website Helping or Hurting Your Firm?

By: Nick Cafferky In today’s world, having an internet presence is an absolute necessity. But just HAVING a site is no longer the bare minimum; having a GOOD one is. Here are a few things to look at when evaluating your  website. Overall attractive layout Your website...

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Top Five Myths about SEO in the A/E Industry

Long ago, SEO had a mystique. It was new and technical and allowed anybody to take the lead in search results. It sometimes even led to deceptive practices like hidden keywords in the background or in the footer of your web pages. My how times have changed though, and...

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How Marketing Delivers Loyalty

In a recent marketing presentation on metrics, I opened with a slide titled “We Don’t Deliver Pizza, But We Do Deliver Loyalty.” Coupled with a few bullet points and a screengrab of a popular pizza delivery app, the slide drew some chuckles and it began an important...

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The Two Times Marketing Should Be a Priority for Your Firm

Throughout the years, I’ve had countless conversations with A/E firms about the right times to market. I don’t mean on the micro level like, “What time of day is the best time to tweet?” I mean on the macro level like, “We are a little slow right now so we figured we...

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Using Google’s Keyword Planner to Better Understand SEO

We're excited to announce the first in our new series of brief video tips for architects and engineers. We're looking forward to posting a number of short, helpful videos highlighting online tools and tricks that can help firms improve their marketing, online presence...

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Five Things to Know About Your Competition

While helping architecture and engineering firms develop their marketing plans, we look at a number of factors that determine the tactics we will use - target audience, budget, business goals, etc. For the record, I always say 'tactics come last,' and quite honestly...

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The Word of Mouth Myth

A common theme among most architecture and design firms is the belief that the vast majority of new leads come from word of mouth and referrals. A close second behind this is often the sentiment that marketing efforts therefore can't make much of an impact. After all,...

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The Importance of Social Media Analytics for Your Firm

Each firm is unique and their familiarity, experience, and expectations with social media vary as well. Along with an active social media presence, architecture and engineering firms have disparate goals, with some focused on an increase of followers or likes, while...

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5 Questions to Whittle Down Your Portfolio

One of the biggest struggles that firms seem to have with their website is where to draw the line with the portfolio – specifically, determining how many projects should be included. Designing and building a website should result in a site that can “scale up” easily,...

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