by markitecture | May 30, 2011 | AEC Industry, Architecture Firm Websites, Branding, Marketing for Architecture Firms, Uncategorized
I remember several years back, working in-house and hearing the word “fluff” tossed around a lot. More specifically it was “marketing fluff.” Being a marketer, I never particularly cared for the word because it was the term people used to...
by markitecture | May 3, 2011 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Uncategorized
I’ve been lucky enough to work on several websites lately. But…I’m not a designer. I’m also not a programmer.So what, you ask, could I possibly be doing for a website project if it’s not one of those two things? Information...
by markitecture | Apr 20, 2011 | AEC Industry, Branding, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
I spend a good deal of time at speaking engagements and client meetings talking about focus.Your firm’s marketing plan – needs focus.Your website content – needs focus.Your social media approach – needs focus.As I sat in a meeting recently...
by markitecture | Mar 31, 2011 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Let’s imagine that your firm has…a websitean email marketing accounta facebook pagea twitter accounta blog…maybe more?Are they each on their own little island?One of the best things about Social Media is the ability to connect one information source...
by markitecture | Mar 25, 2011 | AEC Industry, Branding, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Perhaps one of the easiest things to say, but hardest to do, is to actually target your marketing efforts. I find that time after time clients (and most companies period) are much more comfortable with the concept of marketing to their top industries or target...
by markitecture | Mar 11, 2011 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
I stumbled across a few videos from Mr. Doug Patt’s “How To Architect” series on YouTube, and I have to say I was surprised (and impressed).I was surprised at how well he put together simple instructional videos on such a detailed topic.I was...
