by markitecture | Mar 1, 2016 | AEC Industry, Branding, Just For Fun, Marketing for Architecture Firms, Residential Firms, Uncategorized
In a recent marketing presentation on metrics, I opened with a slide titled “We Don’t Deliver Pizza, But We Do Deliver Loyalty.” Coupled with a few bullet points and a screengrab of a popular pizza delivery app, the slide drew some chuckles and it began an important...
by markitecture | Jun 3, 2015 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
Throughout the years, I’ve had countless conversations with A/E firms about the right times to market. I don’t mean on the micro level like, “What time of day is the best time to tweet?” I mean on the macro level like, “We are a little slow right now so we figured we...
by markitecture | Mar 20, 2015 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
We’re excited to announce the first in our new series of brief video tips for architects and engineers. We’re looking forward to posting a number of short, helpful videos highlighting online tools and tricks that can help firms improve their marketing,...
by markitecture | Jan 15, 2015 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
It’s a new year and that means it’s time for content creators all across the world wide web to forecast what the new trends and expectations will be for the architecture and design world! If you haven’t seen all of the posts, here’s one, here’s another on construction...
by markitecture | Sep 11, 2014 | AEC Industry, Architecture Firm Websites, Business Development, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
While helping architecture and engineering firms develop their marketing plans, we look at a number of factors that determine the tactics we will use – target audience, budget, business goals, etc. For the record, I always say ‘tactics come last,’...
by markitecture | Jul 30, 2014 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Residential Firms, Uncategorized
A common theme among most architecture and design firms is the belief that the vast majority of new leads come from word of mouth and referrals. A close second behind this is often the sentiment that marketing efforts therefore can’t make much of an impact....
