by markitecture | Mar 23, 2009 | AEC Industry, Marketing for Architecture Firms, Tales, Uncategorized
I recently had a conversation with some DC area architects about this post:architecture at the farmers’ marketThis young intern architect did a great job at finding a low-cost way to get attention. It’s actually turned into much more of a PR success than...
by markitecture | Mar 16, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Tales, Uncategorized
This is a very nice article on how architects can help develop more business (from early 2007). Business Development 101Unfortunately though as the name suggests, it doesn’t really focus on marketing. Often marketing departments in firms are pigeon-holed into...
by markitecture | Mar 12, 2009 | AEC Industry, Marketing for Architecture Firms, Tales, Uncategorized
A recent conversation with a Principal ended cordially with a “Thanks, but no thanks.”That’s ok. Sometimes there isn’t a great fit, or the needs aren’t there, etc. However, in this instance, the Principal and I had a really nice...