by markitecture | Mar 31, 2011 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Let’s imagine that your firm has…a websitean email marketing accounta facebook pagea twitter accounta blog…maybe more?Are they each on their own little island?One of the best things about Social Media is the ability to connect one information source...
by markitecture | Mar 25, 2011 | AEC Industry, Branding, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Perhaps one of the easiest things to say, but hardest to do, is to actually target your marketing efforts. I find that time after time clients (and most companies period) are much more comfortable with the concept of marketing to their top industries or target...
by markitecture | Mar 11, 2011 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
I stumbled across a few videos from Mr. Doug Patt’s “How To Architect” series on YouTube, and I have to say I was surprised (and impressed).I was surprised at how well he put together simple instructional videos on such a detailed topic.I was...
by markitecture | Feb 21, 2011 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
LinchpinsA little less than a year ago I went to hear Seth Godin speak at the Warner Theatre. It was awesome. He was promoting his Linchpin book with a tour and the program was really entertaining, engaging, exciting and a ton of other adjectives that start with an...
by markitecture | Feb 15, 2011 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
In the face of numerous consumer brands getting bashed for launching new logos, I thought it fitting to talk about what a logo story is, and even share Markitecture’s.The Logo StoryEvery logo should have a story. It helps employees believe in the brand, it helps...
by markitecture | Feb 5, 2011 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
The A/E industry is loaded with some amazingly talented designers – in the built environment that is.However, when it comes to architecture firms and their websites, it can be quite a different story. Try searching for “architecture, websites and...
