by markitecture | Jul 12, 2011 | AEC Industry, Architecture Firm Websites, Branding, GoNoGoPro, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
There is always something else to do.There is always another RFP, another conference, another brochure, another meeting…another bright shiny object.What distinguishes the bright shiny object from the light at the end of the tunnel is your marketing plan. There...
by markitecture | Jun 27, 2011 | AEC Industry, Marketing for Architecture Firms, Uncategorized
Let’s say you’re playing with Legos with your child and inevitably, they push too hard on the little piece with the two nubs and…SMASH. About the last twenty minutes worth of work is now lost. It’s only happened a million times in my house.Of...
by markitecture | Jun 14, 2011 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Too often in client conversations does the notion of advertising get laughed off. The three main motivations for such a quick dismissal are:Too expensiveNo ROIWe don’t need to advertise, all of our work is referral drivenI think I probably deal with #3 enough on...
by markitecture | May 30, 2011 | AEC Industry, Architecture Firm Websites, Branding, Marketing for Architecture Firms, Uncategorized
I remember several years back, working in-house and hearing the word “fluff” tossed around a lot. More specifically it was “marketing fluff.” Being a marketer, I never particularly cared for the word because it was the term people used to...
by markitecture | May 3, 2011 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Uncategorized
I’ve been lucky enough to work on several websites lately. But…I’m not a designer. I’m also not a programmer.So what, you ask, could I possibly be doing for a website project if it’s not one of those two things? Information...
by markitecture | Apr 20, 2011 | AEC Industry, Branding, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
I spend a good deal of time at speaking engagements and client meetings talking about focus.Your firm’s marketing plan – needs focus.Your website content – needs focus.Your social media approach – needs focus.As I sat in a meeting recently...
