by markitecture | Apr 10, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Uncategorized
With backlogs drying up for firms everywhere, there is an increased pressure on every RFP response or proposal for new work. There is also a tendency to go after everything that comes in the door. Every new lead seems to be one worth following up on, because it could...
by markitecture | Apr 7, 2009 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Be sure to check out How Can My Architecture Firm Use Social Media – Part 2, it’s newer.Or view all blog posts on social media for architecture and engineering firms.There are scores of companies trying to figure out how they can harness the power of...
by markitecture | Apr 6, 2009 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
Identifying your firm’s brand is all about honing in on what makes you…you. This means being realistic about what you do well and not so well as a company. More importantly, it means determining what you do better or different than everybody else....
by markitecture | Apr 2, 2009 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
Very few architecture or engineering school programs focus on how to run a business, and even fewer actually discuss marketing. Why is that? Is marketing sort of like cheating on your profession? Or maybe at least admitting that the artistic aspects of the profession...
by markitecture | Mar 31, 2009 | AEC Industry, Branding, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
I just thought this was worth sharing with everyone. There is an interesting mix of blogs listed here, and a nice categorization.Top 100 Architecture Blogs
by markitecture | Mar 25, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Uncategorized
Quite often, firms that struggle with marketing seek out a new hire…a “closer.”The strategy is this:1. Hire somebody dedicated to bringing in new business and new business only2. Tie their compensation to their success3. If they don’t work out,...
