by markitecture | Jan 25, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
About a week ago I came across this HubSpot post showing that websites influence 97% of clients’ purchasing decisions (survey by RainToday.com). The best part of this survey from my perspective was that it was focused solely on professional services, completely...
by markitecture | Jan 18, 2010 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
The following is a piece written for a white paper series on marketing to the Federal Government. It includes info for professional service companies, as well as product companies, but it is still very applicable for the AEC marketplace.When it comes to measuring your...
by markitecture | Jan 12, 2010 | AEC Industry, Business Development, Marketing for Architecture Firms, Residential Firms, Uncategorized
A good friend and colleague of mine passed on a funny and/or disturbing story…depends on how you look at it.Their firm had a relatively manageable mailing list, roughly 1,000 names or so. They’ve been mailing promotions, holiday cards, newsletters, etc. to...
by markitecture | Jan 7, 2010 | AEC Industry, Business Development, Marketing for Architecture Firms, Uncategorized
Several months back I wrote a post about firms being more selective in their RFP responses. The post basically said, “stop wasting time chasing opportunities that you have no chance of winning.” Oddly enough, a Facebook fan (and close friend of mine)...
by markitecture | Jan 6, 2010 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
If you’re a regular reader of the blog and enjoy what you read, I’d love your support in this Best Construction Blog competition from www.constructionmarketingideas.com! Click on through and vote today!Additionally, if you haven’t checked out the...
by markitecture | Jan 4, 2010 | AEC Industry, Marketing for Architecture Firms, Uncategorized
Let’s say that you were a contractor, but you let your own building lapse into disrepair. Or perhaps you’re a mid-to-large sized commercial architecture firm with a poorly designed office. What does it say about your company, your brand or your dedication...
