by markitecture | Apr 6, 2010 | AEC Industry, Architecture Firm Websites, Branding, Marketing for Architecture Firms, Uncategorized
The “Select Clients” list is a pretty common phenomenon when it comes to AEC firm websites. The conversation internally usually revolves around a few key points:1. We want to include all of our big clients on our site…2. But wait, we don’t want...
by markitecture | Mar 29, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
If you ask the average AEC firm partner, they’ll say they know their audience. They’ll also say they know their capabilities, they know the contacts, they know the market, etc. These are very true statements for the most part.Well, why then, do people hire...
by markitecture | Mar 14, 2010 | AEC Industry, Marketing for Architecture Firms, Uncategorized
There are plenty of articles and webinars on how to make your entire firm into sales people. The thought behind many of these courses is that the more people that are selling on behalf of the firm, or at least reaching out, the more new projects your AEC firm will...
by markitecture | Feb 27, 2010 | AEC Industry, Marketing for Architecture Firms, Uncategorized
I really enjoy receiving my issue of SMPS’ Marketer in the mail. I read it more regularly than most publications I receive, to be quite honest. In each issue, there is usually at least one article that excites me or makes me feel like blogging. This time was no...
by markitecture | Feb 15, 2010 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Way back in April of 2009 I wrote this post on how architecture firms could use social media. Interestingly enough, it’s still the most traveled post on my blog through organic search traffic.I figured it made good sense to update that post a bit. For one,...
by markitecture | Feb 3, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
I had the pleasure of meeting a very nice gentleman recently. The owner of his own mid-sized residential construction firm, he self-admittedly had never marketed in more than twenty years of business. Our conversation progressed well and he mentioned that he was...
