by markitecture | Jun 2, 2010 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Uncategorized
Tonight, as my family and I ate dinner on the deck, I noticed our bottle of OFF! on the table. Aside from the usual “special formula” and “family-safe” marketing copy, one thing that really stood out were the words “WEST NILE VIRUS”...
by markitecture | May 27, 2010 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
As I logged in tonight to work on a blog post, I took a quick peek at a few other blogs I follow, or at least read off and on. While looking at the dates of the last few blog posts, I realized most of them hadn’t been updated in months.The discovery lead me to...
by markitecture | May 15, 2010 | AEC Industry, GoNoGoPro, Marketing for Architecture Firms, Uncategorized
I’ve never really been a huge fan of the word diversifying. As an in-house marketer, it meant something totally different than say…an investor.The concept behind diversifying is to prevent significant losses if one stream of income dries up. Who...
by markitecture | Apr 27, 2010 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
While I do love working in the AEC industry, there isn’t anything I love more than my family. I’m the father of two little ones, both under five years old, and they keep our house buzzing. My wife and I are constantly trying to figure out creative ways to...
by markitecture | Apr 22, 2010 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
A Guest Post By: Matt HandalOne of the lies you will hear about social media is “social media is here to stay.” if you consider what people are actually talking about when they say “social media,” (as explained in my Definition of Social Media...
by markitecture | Apr 13, 2010 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Uncategorized
It’s a fantastic time for John Hillman, the 2010 ENR Award of Excellence winner. His patented Hybrid Composite Beam finally hit a big wave of industry coverage and attention – earned media – which is beyond comparison with regards to gaining...
