by markitecture | Jul 27, 2010 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Uncategorized
I’ve found that the AEC industry is an amazing beast when it comes to commitment. Where else can it take more than 6 months (or a year) to win one job, but we expect marketing efforts to produce 1-to-1 results in 6 months or less?Marketing professional services...
by markitecture | Jul 15, 2010 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
This weekend, my family and I had a blast at Top Golf, a local computerized driving range and miniature golf course. My five year old son and three year old daughter have been asking to go back every day. So, my wife and I (mostly me) thought it would be a great idea...
by markitecture | Jul 14, 2010 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
I’m very excited to announce three upcoming presentations/webinars that I will be giving in the coming months! As luck would have it, all three of my talks will be on social media in the A/E industry. With three presentations about a month apart, I sat at my...
by markitecture | Jun 30, 2010 | AEC Industry, GoNoGoPro, Marketing for Architecture Firms, Uncategorized
There are a few ways to determine the importance of a strong Go/No-Go decision process for your architecture, engineering or construction firm. Regardless of how you look at it though, the fact is it’s important. For this particular post, I’d like to focus...
by markitecture | Jun 25, 2010 | AEC Industry, Marketing for Architecture Firms, Uncategorized
I wanted to share one of my wife’s favorite stories about me from architecture school. It actually turned out to be one of my classmates’ favorites as well – at my expense unfortunately.I was in Professional Practice, the class that was supposed to...
by markitecture | Jun 16, 2010 | AEC Industry, Marketing for Architecture Firms, Uncategorized
I had another blog post in the works when a friend shared this great piece on their Facebook wall.The Essence of Pleasure by Jonah LehrerI couldn’t help but scrap my other post (or at least put it on hold) to jump on this topic for a few moments. The Essence of...
