by markitecture | Sep 26, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
Last week I walked by a neighborhood barbershop, and for the first time in all the years that I’ve lived here I noticed that they also sold hats. I had to chuckle.Why would a barbershop sell hats? I imagined that somewhere along the way the owner decided maybe...
by markitecture | Sep 13, 2010 | AEC Industry, Marketing for Architecture Firms, Uncategorized
Working as a marketer, whether in-house or on the agency side, when colleagues or clients come to me with a request there is one thing that I ALWAYS insist on giving or getting before I start work – a due date.As projects get more complex, you need more due...
by markitecture | Sep 9, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
The last three weeks have been pretty difficult for my five year old son. He has been to the ER twice now for head injuries, once for stitches (bike accident) and another for the medical glue (playground accident at recess). Needless to say, we’ve all been pretty...
by markitecture | Aug 22, 2010 | AEC Industry, GoNoGoPro, Marketing for Architecture Firms, Uncategorized
I’ve been doing a lot of demos for GoNoGoPro the past couple weeks, and the demos have led to some awesome questions about the RFP decision-making process.Whether formal or not, all firms go through some sort of a process to decide which jobs are worth pursuing....
by markitecture | Aug 16, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
I’m lucky enough to be involved in three client social media/web strategy campaigns right now, all at varying stages. Each of them have distinct goals, communications styles and audiences.As the strategy for each has been finalized, I find it amazing how...
by markitecture | Aug 9, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
I’ve been meeting some exciting and creative people lately. Inevitably, if we’re meeting at a business function we do the whole “business card exchange thing.” I love it when I get a business card that’s square, or shorter than...
