by markitecture | Nov 19, 2010 | AEC Industry, GoNoGoPro, Marketing for Architecture Firms, Uncategorized
We’re very excited to announce the first online demo video for GoNoGoPro. The video is 8 minutes in length and covers all of the basics of the tool – allowing viewers to understand the software well enough to sign up and set up right...
by markitecture | Nov 15, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
One of the biggest roadblocks to marketing success is a lack of buy-in from non-marketing staff. A more positive way to phrase that is, one of the most important things marketing needs to succeed is…a champion.I don’t mean a great marketing director or CMO. I mean a...
by markitecture | Nov 8, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
I’ve had three or four blog posts half-started in my head for the past week, but none of them really excited me. A quick look at Twitter tonight and I received all the motivation I needed.I’ve blogged before about the importance of a name, when it comes to...
by markitecture | Oct 25, 2010 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Last week we had an excellent SMPS education program here in DC about Architecture firms using social media. As with many programs, the event was live-tweeted. During the event, a fellow industry tweeter (not present at the program) sparked a conversation about the...
by markitecture | Oct 12, 2010 | AEC Industry, Branding, Marketing for Architecture Firms, Uncategorized
I was lucky enough to have a wonderful vacation with my family last week. For my first time, and my kids’ as well, we went to Walt Disney World in Florida. It was an amazing trip, and so much fun, even for my wife and me.There is maybe no better case study for...
by markitecture | Sep 28, 2010 | AEC Industry, GoNoGoPro, Marketing for Architecture Firms, Uncategorized
With the official launch of GoNoGoPro only days away, I couldn’t help but write a post detailing some of the long term benefits to using such a simple, yet powerful tool. Sure, the day-to-day use will save time, money and likely prevent your firm from going...
