by markitecture | Apr 30, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Uncategorized
For an architect, working on residential projects can be extremely rewarding…and extremely difficult. Even though the number of stakeholders on the client side is pretty low compared to commercial work (usually just a husband and wife), decisions aren’t...
by markitecture | Apr 10, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Uncategorized
With backlogs drying up for firms everywhere, there is an increased pressure on every RFP response or proposal for new work. There is also a tendency to go after everything that comes in the door. Every new lead seems to be one worth following up on, because it could...
by markitecture | Mar 25, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Uncategorized
Quite often, firms that struggle with marketing seek out a new hire…a “closer.”The strategy is this:1. Hire somebody dedicated to bringing in new business and new business only2. Tie their compensation to their success3. If they don’t work out,...
by markitecture | Mar 16, 2009 | AEC Industry, Business Development, Marketing for Architecture Firms, Tales, Uncategorized
This is a very nice article on how architects can help develop more business (from early 2007). Business Development 101Unfortunately though as the name suggests, it doesn’t really focus on marketing. Often marketing departments in firms are pigeon-holed into...
