by markitecture | May 10, 2016 | Business Development, Marketing for Architecture Firms
Long ago, SEO had a mystique. It was new and technical and allowed anybody to take the lead in search results. It sometimes even led to deceptive practices like hidden keywords in the background or in the footer of your web pages. My how times have changed though, and...
by markitecture | Sep 11, 2014 | Business Development, Marketing for Architecture Firms
While helping architecture and engineering firms develop their marketing plans, we look at a number of factors that determine the tactics we will use – target audience, budget, business goals, etc. For the record, I always say ‘tactics come last,’...
by markitecture | Jan 24, 2013 | Business Development, Marketing for Architecture Firms
This post comes to us originally from Karen Nussle at Ripple Communications. Karen is a great friend and a PR dynamo working with lobbying firms and a host of other high-profile clients in and around the political scene. While this piece isn’t written...
by markitecture | May 8, 2012 | Branding, Business Development, Events, featured, Marketing for Architecture Firms
The AEC Industry really doesn’t have a long history of “marketing” in a true sense of the word. Business Development is a little more prevalent than marketing in many ways – there are almost always expectations placed on principals or other...
