by markitecture | Nov 15, 2011 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Uncategorized
The term webmaster isn’t very commonplace in the A/E world anymore. In fact, I rarely hear it tossed around at all, even when talking shop with people outside of the industry.Though they do still exist, the role of the webmaster as someone to “keep the...
by markitecture | Oct 25, 2011 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Social media, inbound marketing, content marketing…however you would like to approach it, many AEC firms struggle with one BIG problem. No original content.As the conversation about web presence and marketing shifts to a blog or Facebook, many firms are quick to...
by markitecture | Aug 15, 2011 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Uncategorized
I’ve never been shy about it – I love getting into the reporting details of Google Analytics, Facebook Insights, Google AdWords…pretty much any nice analytical tool with a lot data. Marketing results are often long-term or difficult to tie to dollar...
by markitecture | Jul 27, 2011 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Uncategorized
I’ve had a number of conversations recently about experience – project portfolios, resumes, etc. On the flip side, I’ve been challenging clients and connections to focus on expertise.What’s the difference?Experience fills a resume; expertise...
by markitecture | Jul 12, 2011 | AEC Industry, Architecture Firm Websites, Branding, GoNoGoPro, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
There is always something else to do.There is always another RFP, another conference, another brochure, another meeting…another bright shiny object.What distinguishes the bright shiny object from the light at the end of the tunnel is your marketing plan. There...
by markitecture | May 30, 2011 | AEC Industry, Architecture Firm Websites, Branding, Marketing for Architecture Firms, Uncategorized
I remember several years back, working in-house and hearing the word “fluff” tossed around a lot. More specifically it was “marketing fluff.” Being a marketer, I never particularly cared for the word because it was the term people used to...