by markitecture | Mar 20, 2015 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
We’re excited to announce the first in our new series of brief video tips for architects and engineers. We’re looking forward to posting a number of short, helpful videos highlighting online tools and tricks that can help firms improve their marketing,...
by markitecture | Jan 15, 2015 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
It’s a new year and that means it’s time for content creators all across the world wide web to forecast what the new trends and expectations will be for the architecture and design world! If you haven’t seen all of the posts, here’s one, here’s another on construction...
by markitecture | Sep 11, 2014 | AEC Industry, Architecture Firm Websites, Business Development, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
While helping architecture and engineering firms develop their marketing plans, we look at a number of factors that determine the tactics we will use – target audience, budget, business goals, etc. For the record, I always say ‘tactics come last,’...
by markitecture | Jul 30, 2014 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Residential Firms, Uncategorized
A common theme among most architecture and design firms is the belief that the vast majority of new leads come from word of mouth and referrals. A close second behind this is often the sentiment that marketing efforts therefore can’t make much of an impact....
by markitecture | Jul 17, 2014 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Each firm is unique and their familiarity, experience, and expectations with social media vary as well. Along with an active social media presence, architecture and engineering firms have disparate goals, with some focused on an increase of followers or likes, while...
by markitecture | May 23, 2014 | AEC Industry, Architecture Firm Websites, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
One of the biggest struggles that firms seem to have with their website is where to draw the line with the portfolio – specifically, determining how many projects should be included. Designing and building a website should result in a site that can “scale up” easily,...
