How To Turn Member Data Insights Into Actionable Strategies

Last week, we offered an in-depth guide to member data and how to understand it. This week we will look at how to utilize that member data in the most efficient way for your association. Read on to discover how to turn member data insights into actionable strategies....

Unlocking the Power of Data: Understanding Association Member Data

Thanks to the hyperconnectivity of today’s association landscape, membership and marketing data are never more than a click away. However, more data doesn’t always mean more understanding. Many membership organizations are capturing far more data than they are using –...

4 Ways Google Ads Can Be Beneficial for Your Association

When you think of digital advertising, Google Ads is likely the first thing that comes to mind. Google Ads takes up to 80% of the entire global online digital network advertising revenue and is a vital resource for organizations of all types, associations included!...

The Lumenhaus and Marketing

Being a Hokie Architecture alum, I couldn't help but follow the story of the Lumenhaus as Virginia Tech's team traveled to DC for the Solar Decathlon.The marketing part of me, Pamplin MBA at Tech as well, found a whole new take on the story when reading the alumni...

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The 25th Hour of My Day, I’ll Use for Marketing

I don't think I can name a single client that has said to me "I have more than enough time to 'do marketing' but..."Regardless of ample resources, a full in-house marketing staff, or even an incredibly slow time around the office, it always seems that AEC firms just...

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The Electronic Holiday Card

'Tis the Season.I just had a fantastic networking/brainstorming meeting last week with an excellent group of AEC marketing folks in DC. Interestingly enough, the topic of holiday cards came up and I was surprised how many firms were not doing anything at all, and even...

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The Value of Reputation…and Marketing

The past few weeks I've been in search of several different service providers: accountants and programmers to name a few. In each case I reached out to my network as a first step. Who do I know that may have used these services recently, and whom did they call?My...

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But all the Architects are doing it!

Jumping off the social media bridgeI'm the first to admit that I'm kind of a nut about my website and blog analytics...almost obsessive about it really. I love looking at traffic swings from day-to-day, month-to-month and beyond. Of course, who doesn't love to look at...

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How much more can we say on a booth display?

Depending upon your particular perspective, conferences can be a necessary evil or a welcome opportunity for networking and business development. Regardless of how you view them, if you exhibit at any conferences at all, you've grappled with booth design, how many...

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Service Is Still King

Most of my posts focus on the importance and benefits of marketing for businesses in the architecture, engineering, construction and real estate industry.Where does client service fit in? After all, it isn't really related to marketing, right?People often think that...

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Learning from Consumer America

It's a fact that marketing for professional services (especially firms in the AEC industry) is a whole different ball of wax than consumer product marketing.It is also a fact however, that decision makers "buying" services are people, just like the consumers that buy...

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How is your 2010 looking?

According to the Consensus Construction Forecast from a few months ago, next year still isn't looking wonderful for the industry...at least the nonresidential side.So when we're so busy thinking about making it through this week, next week, next month...how do we...

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How Can My Firm Benefit from Hiring a Consultant?

I decided to write this post as a follow up to a few conversations I've had in the past two weeks. I thought the subject matter (although a bit self-serving, I'll admit), was a great one because so many people have asked questions about When or Why to hire a...

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Frank Lloyd Wright as a Marketer?

Frank Lloyd Wright, "the greatest architect America has ever produced", is revered for his practice of organic architecture. His attention to the site and surroundings of his works often inspired the outcome of his buildings greatly.As I read this article in the...

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Clear Ways to Measure the Success of Your Marketing Efforts

Proving the success of your marketing efforts can be a moving target. While most AEC businesses wish it was as simple as "Hi, I'm calling because I saw your ad..." it rarely is. Because of the complex and often indirect nature of successful marketing campaigns it is...

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