Three Types of Internal Marketing Your Firm Should Be Doing
There are plenty of articles and webinars on how to make your entire firm into sales people. The thought behind many of these courses is that the more people that are selling on behalf of the firm, or at least reaching out, the more new projects your AEC firm will...
But I’m Just A Part of the Choir
I really enjoy receiving my issue of SMPS' Marketer in the mail. I read it more regularly than most publications I receive, to be quite honest. In each issue, there is usually at least one article that excites me or makes me feel like blogging. This time was no...
How Can My Architecture Firm Use Social Media – Part 2
Way back in April of 2009 I wrote this post on how architecture firms could use social media. Interestingly enough, it's still the most traveled post on my blog through organic search traffic.I figured it made good sense to update that post a bit. For one, it's pretty...
The Missing Ingredient – Eggs
I had the pleasure of meeting a very nice gentleman recently. The owner of his own mid-sized residential construction firm, he self-admittedly had never marketed in more than twenty years of business. Our conversation progressed well and he mentioned that he was...
The Evidence of Influence
About a week ago I came across this HubSpot post showing that websites influence 97% of clients' purchasing decisions (survey by RainToday.com). The best part of this survey from my perspective was that it was focused solely on professional services, completely...
How to Market to the Federal Government, Not Just Sell
The following is a piece written for a white paper series on marketing to the Federal Government. It includes info for professional service companies, as well as product companies, but it is still very applicable for the AEC marketplace.When it comes to measuring your...
Reconnect with your prospects – before it’s too late
A good friend and colleague of mine passed on a funny and/or disturbing story...depends on how you look at it.Their firm had a relatively manageable mailing list, roughly 1,000 names or so. They've been mailing promotions, holiday cards, newsletters, etc. to this list...
Relationships don’t create themselves
Several months back I wrote a post about firms being more selective in their RFP responses. The post basically said, "stop wasting time chasing opportunities that you have no chance of winning." Oddly enough, a Facebook fan (and close friend of mine) commented on the...
Vote for Markitecture’s Blog!
If you're a regular reader of the blog and enjoy what you read, I'd love your support in this Best Construction Blog competition from www.constructionmarketingideas.com! Click on through and vote today!Additionally, if you haven't checked out the blog, run by Mark...
So you do this for a living?
Let's say that you were a contractor, but you let your own building lapse into disrepair. Or perhaps you're a mid-to-large sized commercial architecture firm with a poorly designed office. What does it say about your company, your brand or your dedication to quality...
Does your firm have a 2010 marketing budget yet?
The past year has been a brutal one for the AEC industry, to put it mildly. Overall, as a response to the tough times of 2009, cutting marketing expenditures probably made good sense for a lot of firms.However, as many firms look towards the new year with the clear...
Know When To Say When – Research Responsibly
When it comes to market research, there is no shortage of information that would be helpful for your architecture, engineering or construction firm. Let's face it...there is ALWAYS another competitor popping up, plenty more clients to chase, elusive funding streams,...