How To Turn Member Data Insights Into Actionable Strategies

Last week, we offered an in-depth guide to member data and how to understand it. This week we will look at how to utilize that member data in the most efficient way for your association. Read on to discover how to turn member data insights into actionable strategies....

Unlocking the Power of Data: Understanding Association Member Data

Thanks to the hyperconnectivity of today’s association landscape, membership and marketing data are never more than a click away. However, more data doesn’t always mean more understanding. Many membership organizations are capturing far more data than they are using –...

4 Ways Google Ads Can Be Beneficial for Your Association

When you think of digital advertising, Google Ads is likely the first thing that comes to mind. Google Ads takes up to 80% of the entire global online digital network advertising revenue and is a vital resource for organizations of all types, associations included!...

A Firm By Any Other Name Would Smell As Sweet

I've had three or four blog posts half-started in my head for the past week, but none of them really excited me. A quick look at Twitter tonight and I received all the motivation I needed.I've blogged before about the importance of a name, when it comes to defining...

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Why buy the cow…

Last week we had an excellent SMPS education program here in DC about Architecture firms using social media. As with many programs, the event was live-tweeted. During the event, a fellow industry tweeter (not present at the program) sparked a conversation about the...

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Disney-izing Your Brand

I was lucky enough to have a wonderful vacation with my family last week. For my first time, and my kids' as well, we went to Walt Disney World in Florida. It was an amazing trip, and so much fun, even for my wife and me.There is maybe no better case study for...

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Sending Mixed Signals

Last week I walked by a neighborhood barbershop, and for the first time in all the years that I've lived here I noticed that they also sold hats. I had to chuckle.Why would a barbershop sell hats? I imagined that somewhere along the way the owner decided maybe they...

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When Do You Need That By?

Working as a marketer, whether in-house or on the agency side, when colleagues or clients come to me with a request there is one thing that I ALWAYS insist on giving or getting before I start work - a due date.As projects get more complex, you need more due dates....

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Is Your Firm Making an Impression?

The last three weeks have been pretty difficult for my five year old son. He has been to the ER twice now for head injuries, once for stitches (bike accident) and another for the medical glue (playground accident at recess). Needless to say, we’ve all been pretty...

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The Tiers of a Good Go/No-Go Process

I've been doing a lot of demos for GoNoGoPro the past couple weeks, and the demos have led to some awesome questions about the RFP decision-making process.Whether formal or not, all firms go through some sort of a process to decide which jobs are worth pursuing....

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Environmentally Sensitive Marketing?

I'm lucky enough to be involved in three client social media/web strategy campaigns right now, all at varying stages. Each of them have distinct goals, communications styles and audiences.As the strategy for each has been finalized, I find it amazing how different the...

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Your Business Card is…Architecture

I've been meeting some exciting and creative people lately. Inevitably, if we're meeting at a business function we do the whole "business card exchange thing." I love it when I get a business card that's square, or shorter than usual...or anything different. It always...

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Does Your AEC Firm Have a Fear of Commitment?

I've found that the AEC industry is an amazing beast when it comes to commitment. Where else can it take more than 6 months (or a year) to win one job, but we expect marketing efforts to produce 1-to-1 results in 6 months or less?Marketing professional services firms...

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Perfect Timing – When Your Firm Should Communicate

This weekend, my family and I had a blast at Top Golf, a local computerized driving range and miniature golf course. My five year old son and three year old daughter have been asking to go back every day. So, my wife and I (mostly me) thought it would be a great idea...

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