The Word of Mouth Myth
A common theme among most architecture and design firms is the belief that the vast majority of new leads come from word of mouth and referrals. A close second behind this is often the sentiment that marketing efforts therefore can't make much of an impact. After all,...
The Importance of Social Media Analytics for Your Firm
Each firm is unique and their familiarity, experience, and expectations with social media vary as well. Along with an active social media presence, architecture and engineering firms have disparate goals, with some focused on an increase of followers or likes, while...
5 Questions to Whittle Down Your Portfolio
One of the biggest struggles that firms seem to have with their website is where to draw the line with the portfolio – specifically, determining how many projects should be included. Designing and building a website should result in a site that can “scale up” easily,...
Three Tips for Mobile Architecture Firm Websites
How Important Is Your Architecture Firm’s Mobile Website Presence? Responsive design. Boom. It’s the biggie these days and boy is everybody asking for it. It feels like it’s becoming the new “we have to get on social media because everybody else is” in many ways....
Ten Words You Should Replace on Your Architecture Website
Ok, so let's just go ahead and get it out of the way...SEO is not the only thing that matters when it comes to your website. We definitely understand that. There are a great number of important goals and functions of your site, and you want it to captivate and engage...
How Can an A/E Firm Measure Success with Social Media?
Our CEO has been honored recently to be featured in the PSMJ A/E Marketing Journal. The below piece was featured in the June 2013 edition. Marketers in all industries are constantly on the hook for ROI. That’s the nature of our job function. When it comes to social...
Thinking About Trimming Your Marketing Budget? Five Areas You Shouldn’t Cut
We’ve all heard the news, and it isn’t pretty. Sequestration, furloughs, billions of dollars of budget cuts—across the board, everyone’s trying to scale back and pinch pennies. In times like these, one of the first places many companies look to cut back is the...
You Don’t Always Have to Go Back to the Drawing Board with Your Website
Shhh…don’t tell your designer friends I said this. When it’s time to upgrade your firm’s website, the truth is…you don’t always have to build the whole thing from scratch. Before the hate-mail starts pouring in from professionals of all disciplines, let me provide a...
It’s All About the List
This post comes to us originally from Karen Nussle at Ripple Communications. Karen is a great friend and a PR dynamo working with lobbying firms and a host of other high-profile clients in and around the political scene. While this piece isn't written specifically for...
What to do now that your architecture firm is on Houzz
If you work for (or own) a residential architecture firm and you've been working hard to flex your social media muscles, you've more than likely given Houzz a shot. For those not in the know, Houzz is a social media platform focused entirely on residential design....
10 Tips for Improved Social Media for Architects
What does it mean to you and your firm to "get more out of" social media? Meeting the daily minimum of tweets and posting the occasional update on Facebook only goes so far in building awareness and generating fresh connections with your audience. To make your A/E...
I love white space too, but…please do something with your homepage
It still amazes me when I receive a list of firm websites from someone - and more than 50% of them are dysfunctional. Perhaps even more surprising is that I usually receive them as a list of aspirational competitors, top-notch designers, distinguished panelists, etc....