by markitecture | Dec 11, 2011 | Branding, Marketing for Architecture Firms
Among a long list of words I’d like to ban, somewhere in the middle lies the word “diversify”.It isn’t really a bad word, per se; it’s just so often used incorrectly that I’ve grown to cringe when I hear it.Investors diversify their...
by markitecture | Nov 15, 2011 | Marketing for Architecture Firms
The term webmaster isn’t very commonplace in the A/E world anymore. In fact, I rarely hear it tossed around at all, even when talking shop with people outside of the industry.Though they do still exist, the role of the webmaster as someone to “keep the...
by markitecture | Nov 1, 2011 | Branding, Marketing for Architecture Firms
I was lucky enough to be the guest moderator today for the AECSM Tweetchat. It really was a fantastic group, including some of the best AEC social media folks around!The session today was all about “Content Leadership” and there was conversation about what...
by markitecture | Oct 25, 2011 | Marketing for Architecture Firms
Social media, inbound marketing, content marketing…however you would like to approach it, many AEC firms struggle with one BIG problem. No original content.As the conversation about web presence and marketing shifts to a blog or Facebook, many firms are quick to...
by markitecture | Sep 22, 2011 | Branding, Marketing for Architecture Firms
It’s funny where inspiration comes from, and how one part of life can parallel another.A good friend of mine told me something, halfway in jest, within the first few months of knowing him. He said that he was confident that no one could beat him in all five...
