by markitecture | Mar 25, 2011 | Branding, Marketing for Architecture Firms
Perhaps one of the easiest things to say, but hardest to do, is to actually target your marketing efforts. I find that time after time clients (and most companies period) are much more comfortable with the concept of marketing to their top industries or target...
by markitecture | Mar 11, 2011 | Branding, Marketing for Architecture Firms
I stumbled across a few videos from Mr. Doug Patt’s “How To Architect” series on YouTube, and I have to say I was surprised (and impressed).I was surprised at how well he put together simple instructional videos on such a detailed topic.I was...
by markitecture | Feb 21, 2011 | Branding, Marketing for Architecture Firms
LinchpinsA little less than a year ago I went to hear Seth Godin speak at the Warner Theatre. It was awesome. He was promoting his Linchpin book with a tour and the program was really entertaining, engaging, exciting and a ton of other adjectives that start with an...
by markitecture | Feb 15, 2011 | Branding, Marketing for Architecture Firms
In the face of numerous consumer brands getting bashed for launching new logos, I thought it fitting to talk about what a logo story is, and even share Markitecture’s.The Logo StoryEvery logo should have a story. It helps employees believe in the brand, it helps...
by markitecture | Feb 5, 2011 | Marketing for Architecture Firms
The A/E industry is loaded with some amazingly talented designers – in the built environment that is.However, when it comes to architecture firms and their websites, it can be quite a different story. Try searching for “architecture, websites and...
