by markitecture | Jun 14, 2011 | Marketing for Architecture Firms
Too often in client conversations does the notion of advertising get laughed off. The three main motivations for such a quick dismissal are:Too expensiveNo ROIWe don’t need to advertise, all of our work is referral drivenI think I probably deal with #3 enough on...
by markitecture | May 30, 2011 | Branding, Marketing for Architecture Firms
I remember several years back, working in-house and hearing the word “fluff” tossed around a lot. More specifically it was “marketing fluff.” Being a marketer, I never particularly cared for the word because it was the term people used to...
by markitecture | May 3, 2011 | Marketing for Architecture Firms
I’ve been lucky enough to work on several websites lately. But…I’m not a designer. I’m also not a programmer.So what, you ask, could I possibly be doing for a website project if it’s not one of those two things? Information...
by markitecture | Apr 20, 2011 | Branding, Marketing for Architecture Firms
I spend a good deal of time at speaking engagements and client meetings talking about focus.Your firm’s marketing plan – needs focus.Your website content – needs focus.Your social media approach – needs focus.As I sat in a meeting recently...
by markitecture | Mar 31, 2011 | Marketing for Architecture Firms
Let’s imagine that your firm has…a websitean email marketing accounta facebook pagea twitter accounta blog…maybe more?Are they each on their own little island?One of the best things about Social Media is the ability to connect one information source...
