by markitecture | Dec 18, 2024 | Association Marketing, Association Technology
Last week, we offered an in-depth guide to member data and how to understand it. This week we will look at how to utilize that member data in the most efficient way for your association. Read on to discover how to turn member data insights into actionable strategies....
by markitecture | Dec 11, 2024 | Association Marketing, Association Technology
Thanks to the hyperconnectivity of today’s association landscape, membership and marketing data are never more than a click away. However, more data doesn’t always mean more understanding. Many membership organizations are capturing far more data than they are using –...
by markitecture | Jul 12, 2023 | Association Marketing, Association Technology, Branding
When you think of digital advertising, Google Ads is likely the first thing that comes to mind. Google Ads takes up to 80% of the entire global online digital network advertising revenue and is a vital resource for organizations of all types, associations included!...
by markitecture | May 5, 2023 | Association Marketing, Association Technology
Engaging younger members is a high priority for most associations, but it is easier said than done. Highly connected young professionals are used to seeking help online from a variety of sources and can sometimes overlook the value of an association membership. You...
by markitecture | Feb 9, 2023 | AEC Industry, Architecture Firm Websites, Association Marketing, Association Technology, Marketing for Architecture Firms
Is your association using Google Analytics to track data? If so, you are most likely familiar with the announcement that Google Analytics will no longer process data for Universal Analytics (UA) past July 1, 2023. Prior to the deadline, all organizations will have to...
