by markitecture | Jun 27, 2011 | Marketing for Architecture Firms
Let’s say you’re playing with Legos with your child and inevitably, they push too hard on the little piece with the two nubs and…SMASH. About the last twenty minutes worth of work is now lost. It’s only happened a million times in my house.Of...
by markitecture | Jun 14, 2011 | Marketing for Architecture Firms
Too often in client conversations does the notion of advertising get laughed off. The three main motivations for such a quick dismissal are:Too expensiveNo ROIWe don’t need to advertise, all of our work is referral drivenI think I probably deal with #3 enough on...
by markitecture | May 30, 2011 | Branding, Marketing for Architecture Firms
I remember several years back, working in-house and hearing the word “fluff” tossed around a lot. More specifically it was “marketing fluff.” Being a marketer, I never particularly cared for the word because it was the term people used to...
by markitecture | May 3, 2011 | Marketing for Architecture Firms
I’ve been lucky enough to work on several websites lately. But…I’m not a designer. I’m also not a programmer.So what, you ask, could I possibly be doing for a website project if it’s not one of those two things? Information...
by markitecture | Apr 20, 2011 | Branding, Marketing for Architecture Firms
I spend a good deal of time at speaking engagements and client meetings talking about focus.Your firm’s marketing plan – needs focus.Your website content – needs focus.Your social media approach – needs focus.As I sat in a meeting recently...
