At a recent SMPS DC Tweetup, we had a great conversation about metrics and goals when it comes to social media and A/E firms. As a part of the conversation, a great friend from SmithGroup mentioned their series of videos on YouTube, so I thought it would be worth a share here.
For their videos, it isn’t all about the number of views, it’s about the goal of the piece. In some cases, your project video can actually help your client out just as much as it does your firm. I like the below video as a good example of that.
Sure, any time you can put out good content, it helps your brand, your search engine rankings, etc. Sometimes, it’s nice to help promote your client as well though!
Feel free to take a look at SmithGroup’s YouTube Channel for more great project vids!
Obviously a little late to the punch on this one, but awesome post about YouTube. Thanks for giving SmithGroup a shout out, Chris!
I think you hit the nail on the head – trying to promote our clients, showing how their goals were met and how their admirable efforts are being supported by the work we do here. We've had a number of clients ask to use our videos for their own purposes, including PR opportunities on their end. It's been great watching the success of the series!
No problem Mike, glad you enjoyed and thanks for swinging by/reading!