I’ve been meeting some exciting and creative people lately. Inevitably, if we’re meeting at a business function we do the whole “business card exchange thing.” I love it when I get a business card that’s square, or shorter than usual…or anything different. It always reminds me of this guy.
[youtube=http://www.youtube.com/watch?v=4YBxeDN4tbk]
This video cracks me up. Going through architecture school, we would get bombarded by professor commentary if we didn’t have some sort of justification for our design decisions. Evidently, this guy can at least justify his with his ego.
I always wonder what the reason is for the unique sizing of a business card when I receive it though. Is your firm smaller than average? Do you specialize in square buildings? Do you only hire skinny people? Or do you just want to be different?
I’m obviously just having fun and I’m all about creative positioning, but it means a lot more when the marketing and graphic design decisions made for your firm are based on a sound brand. At least you have a story to go with the card.