by markitecture | Mar 1, 2016 | AEC Industry, Branding, Just For Fun, Marketing for Architecture Firms, Residential Firms, Uncategorized
In a recent marketing presentation on metrics, I opened with a slide titled “We Don’t Deliver Pizza, But We Do Deliver Loyalty.” Coupled with a few bullet points and a screengrab of a popular pizza delivery app, the slide drew some chuckles and it began an important...
by markitecture | Sep 11, 2014 | AEC Industry, Architecture Firm Websites, Business Development, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
While helping architecture and engineering firms develop their marketing plans, we look at a number of factors that determine the tactics we will use – target audience, budget, business goals, etc. For the record, I always say ‘tactics come last,’...
by markitecture | Jul 17, 2014 | AEC Industry, Marketing for Architecture Firms, Social Media for Architects, Uncategorized
Each firm is unique and their familiarity, experience, and expectations with social media vary as well. Along with an active social media presence, architecture and engineering firms have disparate goals, with some focused on an increase of followers or likes, while...
by markitecture | Jan 4, 2013 | AEC Industry, Architecture Firm Websites, featured, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
If you work for (or own) a residential architecture firm and you’ve been working hard to flex your social media muscles, you’ve more than likely given Houzz a shot. For those not in the know, Houzz is a social media platform focused entirely on residential...
by markitecture | Jun 11, 2012 | AEC Industry, Branding, Marketing for Architecture Firms, Residential Firms, Social Media for Architects, Uncategorized
If you’re anything like me, you’ve been inundated with requests lately from contacts and companies that you follow to vote for them in the “Social Madness” Competition that’s currently going on. The DC rankings are here. View the rules...